Tuesday, November 15, 2011

A brief definition on type of innovation in marketing

Innovation initialized from the 'business' approach and then transfer to the 'education' discipline.

An innovation that does not affect existing markets. 

An innovation that improves a product in an existing market in ways that customers are expecting.

Revolutionary (discontinuous, radical):
An innovation that is unexpected, but nevertheless does not affect existing markets.

An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market.

1 comment:

  1. In business, market and profit is the standard to evaluate the effectivness of innovation. In education, the evaluation system is not fixed, which may become the major problem of "simply tranferring." Therefore,in education, students' reaction and benefit may be evaluated, instead of market or profit in business.